Natasha trained first as an architect, then completed an MA in Theatre Design at Bristol Old Vic Theatre School before founding Imagineerium, a Bristol-based studio building physical brand environments -- immersive activations, festival stages and experiential destinations, spanning strategy, design, and live production and management.
Imagineerium's work includes Money Heist: The Experience in London, Wake The Tiger in Bristol, main stages at Glastonbury Festival, multiple stages at Boomtown Fair, and a fan zone for the Formula 1 Saudi Arabia Grand Prix -- reportedly the studio's first commission. Client work spans Red Bull, Formula 1, Clarks Originals, Netflix, Budweiser, Corona and Stella Artois.
Imagineerium won New Business of the Year at the Business Champion Awards 2023, and was Highly Commended for Creative Agency of the Year at the Event Production Awards 2024. Natasha is a founding member of the World Experience Organization, and was named to blooloop's Top 50 Immersive Influencers in 2023.